Rules and ethics
Green claims on UK packaging and unboxing under ASA and CMA rules
ASA CMA green claims packaging rules: what UK codes allow on packs and in unboxing videos, with failing and passing wording examples for teams.
Topic
green claims
Rules and ethics
Packaging marketing promotion rules: prices, prize draws, QR codes
Packaging marketing promotions in England: what to show for a was price, a prize draw or a QR entry, and the evidence file to keep before print.