Outlook
Seasonal unboxing guide for UK Christmas, Black Friday and summer sales
UK seasonal unboxing packaging planning starts with the retail calendar: Christmas, Black Friday and summer sales each need different materials and budgets.
Topic
packaging design
Rules and ethics
How UK Extended Producer Responsibility fees change packaging design budgets
Extended Producer Responsibility packaging fees UK reshape design and unboxing budgets. Here is how DEFRA reporting, EA compliance and worked fees change spend.
Strategy
Three UK unboxing experience examples worth copying
Three UK unboxing experience examples — Beer52, The Cornish Company and Bloom & Wild — plus a five-step sequence for building and measuring your own box.
Strategy
How to improve packaging design for unboxing in UK retail
A practical guide to packaging design for unboxing in UK retail, covering structure, layers, materials and print choices that create a premium reveal.
Foundations
7 packaging design mistakes that hurt unboxing
Seven packaging design mistakes that ruin the unboxing experience for UK shoppers, from sealed flaps to mixed materials, with fixes and a pre-press check.
Strategy
Subscription boxes: packaging for repeat deliveries
Subscription boxes need packaging that protects repeat deliveries, manages print costs, creates a memorable unboxing and considers UK waste rules.